Issued by: New Horizon Luxury Transport Service
Website: www.newhorizontransport.ae
1. Scope
We, New Horizon Luxury Transport Service (“New Horizon”), respect your privacy and are committed to protecting your personal data in compliance with applicable data protection regulations, including UAE privacy laws.
This Privacy Policy informs you as a visitor of our website, a user of our apps, or a customer booking our luxury transport services (“New Horizon Services”) about which of your personal data is processed, for what purpose, and your associated rights.
Our services are not intended for minors.
2. Name and Contact Information of the Controller
The data controller is:
New Horizon Luxury Transport Service
Dubai, United Arab Emirates
Email: controller@newhorizontransport.ae
Phone: +97145087000
3. Contact Information for the Data Protection Officer
Our Data Protection Officer (DPO) is:
Data Protection Officer – New Horizon Luxury Transport Service
Email: dpo@newhorizontransport.ae
4. Data Security
We implement state-of-the-art technical and organizational measures to protect your personal data from unauthorized access, misuse, loss, or destruction. Data transmitted between your device and New Horizon is encrypted (TLS/SSL).
For sensitive matters, we recommend encrypted email communication or official correspondence.
5. Provision of the Website
When you visit our website for information purposes, we automatically collect “surf data,” including:
• IP address
• Browser type and version
• Date, time, and duration of access
• Pages visited
• Referrer URL (previous site)
• Status codes and data volume
This information is stored in server log files for security, troubleshooting, and optimization purposes.
Log data is deleted or anonymized when no longer necessary.
6. Cookies, Pixels, and Similar Technologies
We use cookies and similar technologies to ensure functionality, enhance user experience, analyze traffic, prevent fraud, and for marketing purposes.
• Necessary cookies – required for login, language, and session security
• Analytics cookies – to improve performance and usability
• Marketing cookies – to provide personalized advertising (if consented)
For details, see our Cookie Policy.
7. Social Media / Social Networks
We maintain official pages on Facebook, Instagram, LinkedIn, and other platforms. When you interact with us there, the respective platform may process your personal data.
We may also use:
• Facebook Messenger / WhatsApp Business for customer communication
• Facebook Pixel & LinkedIn Insight Tag for analytics and marketing (with consent)
For more details, refer to each platform’s privacy policy.
8. Data Processing During Registered Use and Bookings
When registering or booking rides, we collect and process:
• Personal data: name, title, company, address, country
• Contact details: email, phone number
• Booking details: pickup/drop-off location, date, time, flight number, special requests
• Payment information (processed via secure third-party providers)
• Trip history and preferences
We may share data with:
• Chauffeurs and partner service providers (only necessary information)
• Payment processors
• IT and hosting providers
9. Payment & Fraud Prevention
Payments may be processed via secure third-party providers (e.g., Visa, Mastercard, Stripe).
Fraud prevention tools may process IP address, card details (masked), and booking metadata.
10. Communication with New Horizon
If you contact us via email, phone, forms, or social media, we process your details to handle your inquiry
11. Email Marketing & Newsletter
With your consent, we send promotional emails and newsletters.
Tracking pixels may be used to measure engagement. You may unsubscribe anytime via the link provided in every email.
12. Data Processors
We may use third-party processors (e.g., hosting, cloud storage, analytics, and marketing providers). These are contractually bound to process.
13. Your Rights
Under UAE privacy laws, you have the right to:
• Access
• Rectification
• Erasure
• Restriction of processing
• Data portability
• Object
• Withdraw consent anytime
Complaints may be filed with the UAE Data Office or your local supervisory authority.
14. Automated Decisions
We do not perform automated decision-making, except for fraud prevention measures in limited cases (e.g., blocking suspicious transactions).
15. Data Erasure and Storage Duration
We store your personal data only as long as necessary for contractual and legal obligations (e.g., UAE tax or commercial laws). Data no longer needed is securely deleted or anonymized.
14. Automated Decisions
We do not perform automated decision-making, except for fraud prevention measures in limited cases (e.g., blocking suspicious transactions).
15. Data Erasure and Storage Duration
We store your personal data only as long as necessary for contractual and legal obligations (e.g., UAE tax or commercial laws). Data no longer needed is securely deleted or anonymized.
16. Amendments to This Privacy Policy
We may update this Privacy Policy to reflect legal or technical changes. The updated version will be published at www.newhorizontransport.ae/privacy-policy.
Cookie Policy
New Horizon uses cookies, pixels, and similar technologies to improve user experience and provide secure and efficient services.
Types of Cookies We Use:
• Essential Cookies – required for login, session, and security (cannot be disabled).
• Functional Cookies – store preferences such as language and saved bookings.
• Analytics Cookies – track site usage for service improvement (Google Analytics).
• Marketing Cookies – used for targeted advertising (Facebook Pixel, Google Ads, LinkedIn Insight Tag).
Managing Cookies
You can manage your cookie preferences via:
• Our Consent Management Tool (pop-up when visiting the site)
• Browser settings (delete or block cookies anytime)
Please note: Disabling cookies may affect the availability and functionality of some services.
Effective Date: [September-2025]
Contact: privacy@newhorizontransport.ae
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